How to Market Your Brand for Free

Marketing your brand is not climbing a steep hill. But when it comes to doing that on a low budget, that becomes a serious problem (it does eat your thoughts up, doesn’t it).

Besides, you have got other things to worry about for helping your brand experience the growth you want it to. The solution to these problems is nothing but cost-efficient marketing. And it’s possible, my dear reader.

Market Your Brand When You’re on a Tight Budget

It’s not that these steps are not effective or they are unworthy because they are free. To some extent, many things in this world are still just ‘free’. You might not have paid attention to them. Once you do, things are going to get easier for you.

By combining free services with cost-effective tools and marketing hacks, we can present your brand with the best marketing, even if you’re on a tight budget. Read below:

1.  Make a Website at the Very First 

Your identity and your business information need a presence online. How can your customers find you, then? Making a website and blog post will help you connect with your customers online. A website, thus, becomes the centre for online marketing.

1. Prepare your website design. Make sure you have all kinds of content for uploading them to the website.
2. Take the help of free web design tools such as WordPress. You no longer need to prove that you have coding knowledge to design your website. WordPress has options; where you can do the same thing in the ‘drag and drop’ way. There are also other platforms like WordPress.
3. You may take the help of Wix. It has partnered with LegalZoom. Their partnership is targeted to help small businesses enhance their online presence. Go ahead and learn a little about that too.

You might need to make sure you purchase a domain for your website. You may need some money in this case. We can offer you an unsecured payday loan in Ireland, which you can send us back with the salary or revenue for the next month. Or else, you can expand the terms from 3 months to a year. We don’t have any issue with that.

2.  Use Social Media 

Social media can be out to the best practice if you know its tricks. It is easy, though. Your social media platform will almost work like your unofficial website. The good part is it is primarily free.

1. Target all social media channels. Most of them will let you make an account for free.
2. Create a good and meaty social media strategy and use it relevantly for all social media channels. For example, you can use the Facebook strategy on Instagram. But you may need to make it a little ‘Instagram friendly’.
3. Use your ideas to use social media platforms a little wisely. If you have products or services that are more visual, then use image-centric social media sites like Pinterest.

3. You May Create a Free Google My Business Account 

Yes, you can get the best of it when you want to get a business boost with Google. The best option is that it is free.

Being one of the free marketing strategies available online, Google My Business helps your brand reach its customers almost effortlessly, and this is where you start loving it. You may consider it as the marketing collateral for modern business. It is a must-have feature for every brand, although, ironically, it is offered for free.

1. Google My Business Account will help your brand show on Google Maps
2. People will get to view it in the section of Google Search
3. They also will find it on the right side of the knowledge panel if they make branded searches

Of course, your business has to be a verified ownership brand. Also, optimise your business website to register with Google My Business.

4.  Provide Free Webinars 

Customers want to know more about your brand. For example, if you make a handheld gaming console, your customers would want to learn about the device and how to play games on it.

This sounds natural. But, then, they would seek further information on its hardware and mechanisms. It is because people want to relate to anything they find interesting. If they like it, then you can tell them about it. If they pay for it, then you need to teach them about it.

Provide free webinars or sessions where you speak about products. Why do you need to make it free? It is because now you want maximum exposure of your products to your customers. A free webinar might help just great.

5.  An Email List Can Help 

The good news is that Emails are free. You need to spend money to mail someone. But electronic mails are free and probably the most hassle-free way of marketing your brand and its products.

Let’s just say that you have a list of contacts of your customers. Just send them regularised newsletters furnishing everything about your products in detailed ways. Starting an Email list comes into action, and you may do that by using the opt-in option on your website.

In case your business has a physical presence, then do keep the sign-up information on your website so that customers can quickly create email links from there.

6.  What If You Still Need Money?

In a few cases, you may require some money for marketing. Sure, most of the work can be done for free. However, buying a domain or hiring a freelance marketer will require you to pay some amount.

This is where you can take out personal loans in Ireland. These are unsecured loans, which you may take out for your business or any other funding needs (such as an emergency) at low rates. The borrower might also choose a repayment package as per his or her income.

We are a direct lender, and we specialise in loans such as this. If your business needs money for marketing needs, then let us help you with the money. You can take your time and pay us back in a comfortable instalment.